Hello World Labs | School of Climate Action Design
The community for climate leaders to master the systems of scaling real-world change.
🌍 You’re a Climate Leader needing to influence thousands of people to change.
Getting your community's attention, engagement, and follow-through should never be the bottleneck.
You’ve got big goals for decarbonization, zero waste, urban greening, and clean transport. But it can be hard to get people to sign up and follow through with the real-life action at the scale or speed it takes to even get close to the Paris Agreement goals - or crack single-digit adoption.
✅ You're sick of "Preaching to the Converted."
✅ You're unsure if your education efforts are actually leading to real-world action.
✅ People start with enthusiasm but drop off 2 months later.
✅ As soon as you get momentum, someone starts pushing back on your ideas.
✅ It's hard to cut through the noise to get high numbers of people to sign up, turn up, and follow through on the action.
Sound familiar? You’re not alone. It's because most sustainability managers accidentally use the weakest ways to motivate people without realizing it 😳.
➽ Imagine Launching Programs That Thrive, Scale, and Legitimately Transform Communities
Getting folks to jump from "talking" to "doing" is the sustainability community's biggest stumbling block – but it doesn't have to be.
It's pretty easy to do if you know how to trigger a person's "impulse for action." Hint: it's not more "climate facts," doom, or financial incentives 😉.
Inside the Hello World Labs Community, you’ll learn how to:
- Build programs, systems, and tools rooted in behavioral psychology that trigger real action.
- Use gamification and design thinking to make climate and sustainability engagement effortless and rewarding.
- Apply engagement funnels to sign up thousands of people and drive large-scale action across groups and populations.
➽ Welcome to Hello World Labs 🌈
We guide sustainability leaders to scale real-world climate action—using science, systems, and good design.
Don't get stuck in the dark about what triggers action. Engagement is a science. You need the right tools, a clear roadmap, and a community of pros who are serious about impact.
➽ Meet Your Chief Action Design Mentor, Katie Patrick 👋
You don’t have to figure this out alone. It's my obsession to crack the code of climate engagement with you🕵️.
As an environmental engineer, behavioral designer, and author of How to Save the World, Katie Patrick has spent her career helping sustainability professionals build programs that actually drive change. Too many well-intentioned initiatives fail because they don’t leverage behavioral science. Katie founded The School of Climate Action Design to give climate leaders a proven framework for designing solutions that work.
Inside, you’ll learn the strategies she’s taught to top sustainability organizations, equipping you with the tools needed to create highly engaging, results-driven climate programs.
“My motto? You really can change the world – and you can make it fun.”
➽ Your Journey to Master the Science of Scaling Change:
Inside the Hello World Labs Community, you’ll discover:
➽ 🎨 LEARN & BUILD
Design the world’s most effective climate programs with our courses, co-lab, and group coaching.
You’ll learn how to:
✨ Massivey increase sign-ups and follow-through
💡 Learn the formula for getting the best ideas you've ever had
🧠 Diagnose hidden barriers to action
🔧 Build fun, gamified engagement systems
✔ Evidence-Based – 100% based on peer-reviewed behavioral science journals.
✔ Data-Driven – Quantitative feedback loop-centric methodology based on shifting the numbers.
✔ Systems Informed – A systems approach to triggering populations to change.
➽ 🤗 CONNECT
Find your people
Join a community of climate innovators and leaders who are obsessed with the science of what works.
➽ 🚀 DEPLOY
Use our ready-to-go campaigns and toolkits.
Why reinvent the wheel? Grab a proven campaign, launch in minutes.
Includes:
🏡 Block Club – Group-based neighborhood outreach for home decarbonization
🌏 Earth Doctors – 40+ classroom games that lead to real-world sustainability action
🚦 Energy Lollipop – Color-based prompts to shift energy use to cleaner hours
🗺️ Urban Canopy – Heat mapping + cooling action kit (developed with NASA JPL)
♻️ Zerowastify – A fun zero-waste toolkit to transform habits
➽ 🧠 MASTER
Meet your “brains trust” of expert PhD environmental psychologists
Let our mentors bring research, support, and insights to your project.
Most sustainability programs are missing the goldmine of insights buried in academic research of what actually drives behavior – and what doesn't.
We’re changing that.
At Hello World Labs, we’re building a much-needed bridge to cross-pollinate insights from those hard-to-read research papers with the on-the-ground sustainability practitioners who need to know.
➽🔑 Don't Mess Up The Three Essential Spheres of Engagement
We will help you in critical engagement zones that most sustainability practitioners miss.
If your program…
Mangles the behavioral science,
Lacks a clear engagement funnel,
Or doesn’t look good
…then it will fail to engage. Your program, startup, or idea will die. Period.
But when you align behavioral psychology + funnel + creativity, your campaign can:
✅ Skyrocket participation
✅ Melt resistance like butter
✅ Hit the tipping point that movements are made of
✅ Feel like a game, not a chore
It really is like magic when you get it right 🪄.
It's these spheres we LOVE to support! 🎉
➽ Who This Is For
You’re a climate program creator, sustainability leader, or NGO executive who needs to reach and influence:
- 🌆 City residents
- 🏫 School districts
- ⚡ Utility customers
- 🧑💼 Employees
- 💼 Business owners
You want:
Ready-to-implement action tools, not more "talking."
Specific results-oriented design mentorship, not fluff.
A proven system to sign up more people that actually works.
➽ 💬 What Others Say
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ “Absolutely Invaluable”
– Jay Nath, Chief of Innovation, City of San Francisco
Practical, actionable support for hands-on sustainability leaders who need action.
Taught to some of the world's most influential organizations
➽ Easy Membership Options
Joining is simple and easy. One payment only. Lifetime Access. No recurring fees. Sign up now and grow with us!
💡 Behavior Mapping Bootcamp – $275
Join our foundational behavior design training, Week 1 of the program. Get access to the community, course materials, and forums. Upgrade to the full program any time.
🚀 Full Access • School of Climate Action Design Six-Week Program– $2,200
Join our flagship program for 6 weeks of in-depth courses, coaching, and expert-led strategy sessions + plus access to our five ready-made campaign kits and expert mentor support.
🏆 Custom 1:1 Design Sprint – Starting at $5,500 - Inquire here
One-on-one concept design and engagement funnel development with Katie Patrick and the expert team.
Your journey to positive, high-impact - and fun - climate action starts here.
